Why Having A User-First Approach To SEO Is Important
Here are five steps you can take to make your site more user-friendly, and hopefully climb further up the search engine results page rankings.
Jesse is a Senior Technical Specialist at Socratik (previously a Global SEO Strategist at IBM for 5 years). He lives in Austin, TX and has 11+ years of experience in the industry. He can frequently be seen speaking at industry conferences, such as Pubcon, State of Search, EngagePDX, and Rocks Digital. He has also been a judge for the US and Global Search Awards since 2018, contributes to industry blogs like Search Engine Journal, and has created a course on technical SEO for digitalmarketer.com.
Outside of work, Jesse likes to spend time with his wife and daughter. He is also a musician, photographer, and artist (he originally went to school for graphic design and has a BFA from The University of Southern Mississippi). More recently, Jesse has begun painting miniatures for board games and tabletop RPGs as well as exploring oil painting (He follows along with Bob Ross and then adds in some goth/spooky elements subtly into the piece. He calls it the Macabre Ross series).
Here are five steps you can take to make your site more user-friendly, and hopefully climb further up the search engine results page rankings.
Stay ahead of the competition by focusing on a topic-centered approach that complements the user’s search journey.
Learn how to establish a strong SEO foundation with the right site structure and internal linking strategy.
Here’s how you can build links through partnerships with charities and events in your local area.
Authority is a major factor for local SEO. Learn the best ways to build a local site’s authority for SEO.
Audit and correct any issues you find in these three areas to create a stronger local SEO foundation.